In any given month, there are thousands of lifters in the market who look at the success figures and think, ‘I want to be like that person.’ You can start a family by following the advice of a doctor with a life insurance policy. However, I don’t consider my success a benchmark that you can put a value on. Success comes from making the right choices—not whether or not you make the right ones.
I call my approach the life hack. This means it is a solution—a simple change in behavior—instead of, say, changing your diet, or changing your workouts to fix cancer. In my experience, people with similar backgrounds and career goals (e.g., salespeople, managers, entrepreneurs) typically make very similar choices, as well as the type of advice they receive from others.
One of the first questions most people ask about me, I’ve learned, is: ‘How is your advice different from others?’ That is, how do you do it differently? Is there a formula that you have, or have you been taught?
I’ve learned from my most successful clients that your success is your success. Whether you are successful or not, it doesn’t matter. The important thing is that you make the choices that make you successful on your terms. And that’s what I’ve always been preaching to clients.
What do you consider the biggest mistake that you have made in your life?
I feel so fortunate to have been where I am today. I grew up in a big, rich family, with loving parents, who instilled in me the power to take risks. To take control of life and do it my way. In high school, I was very entrepreneurial and did lots of work for my father’s company. While I was doing that, I met Joe. He and I went to college, and the rest is history.
Why did you decide to give up your corporate career and give yourself a second chance at life outside of it?
When I was 24 years old and had a good business degree, but no real skill at anything outside of my usual retail retail-type job. I was a self-taught salesperson, at a time when many people were afraid of business. The sales people who did work for corporations were never on their toes and always over in the corner, doing work that they didn’t do themselves, which had no impact on the bottom line. So at 26, I had some financial limitations,
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