Lighting is by far the easiest, most natural way to communicate with your fans in the internet age. It’s great for a couple reasons. For one, you get to use the same type of lighting that you use in your home. You needn’t spend hundreds of dollars to have the same or better lighting system in every room. And because of the low cost of a lighting system, you can upgrade as often as you want, without worrying about keeping your existing lights up-to-date.
Second is, when you use the same lighting to communicate to your viewers from the same source, you’re not spending money on the wrong lighting. You may be paying for a similar, good lighting setup for your video. But because there is no additional cost associated with using the same lighting you are using for your production, it’s easier to find the right lighting for your videos, rather than worry about where to start.
Lighting can even be used to improve the visual fidelity of your videos. For example, if you are recording an aerial shot of a waterfall to help you capture the perfect sunset, one of the best parts about using a flash for this is that it is capable of capturing a lot more light than the lights you normally use in your location.
Lastly, it’s easy to see how lighting is a huge topic of discussion around YouTube and can have huge ramifications for how your videos are seen.
What are some other things you can do with lighting?
If you are a big fan of “light art” lighting designs, then you’ll find plenty of examples of the creative techniques that go into their creation online. In the previous section I mentioned lighting as a way to communicate information from one video to your followers, and lighting is used as a form of photography.
Here’s a quick rundown of these techniques:
You can use a variety of lighting types and styles to create a range of aesthetic effects. Here are some examples of different styles:
Here’s a look at the art for one of my most popular posts on YouTube:
In this video, I used a bright spotlight to reflect light from the ceiling to create an illusion of depth and depth perception in the foreground. This worked wonderfully!
I used a simple orange lamp and a spotlight to create a realistic scene in the middle of the woods and a nice shadow cast on the ground.
Here’s a similar setup for another video using blue LEDs to create a subtle reflection in the water.
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