Or is it just for TV?
It’s been reported today that the “4K UHD Alliance” is about to launch a new specification called “Ultra HD Premium” or “UHD Premium”. The new standard was reportedly announced at a press conference in San Francisco. And as the name suggests this is only for 4K.
But how do you compare 4K content on a device? It’s not very easy. First, many 4K content is shot in ultra high resolution (UHD) with a resolution of 1,920 x 1,080 pixels. In other words, the content shot will look like this:
The 4K content in your device will consist of the original image shot at the ultra high resolution (UHD) and in some cases also an enhanced version of it. For example:
In the photo above, you see the original image with the Ultra HD Premium enhancement and then a slightly enhanced version cropped for the iPhone 6 Plus. You can see this more clearly in the below videos:
On 4K TVs this will look like this:
What does this technology means for consumers? It’s not clear in what way Ultra HD will replace 4K TV content. After all, there are 3 types of Ultra HD content:
1. High Definition 1080p Ultra HD content (e.g. the new Avengers: Age of Ultron movie, or HBO’s ‘Game of Thrones’), or
2. Higher Definition 1080p Ultra HD content (e.g. 4K HDR content, or the new Star Wars: The Force Awakens movie, or the forthcoming Star Wars: Episode VIII).
With 2.77 billion Ultra HD content views in 2016, 4K TV sets currently make up about 20 percent of the global market, or about 300 million UHD TVs were sold worldwide in 2016 (excluding the U.S.).
If you look at how Ultra HD TVs are currently competing in the market, 4K content is not really a main factor. For example, Netflix and Amazon both offer very high quality 4K movies and TV shows with 4K resolution, but on a TV. The reason is in the quality of the image. You can say the same about a 1080p TV like an LG 34UM67 or an LG 34UM97. If you don’t take the same picture quality into account this is why 4K isn’t that high on the list.
If you look at the list of 4K TV models you can see that most
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