GoPro cameras and related products are the most popular GoPro accessories available. The combination of waterproof, ruggedness and cost make the GoPro brand and these cameras more attractive than competing options.
GoPro cameras are also frequently used by journalists and broadcasters, and there’s not yet any evidence that YouTube content creators would not have chosen video GoPro cameras if they could have.
Some experts believe GoPro can provide revenue streams to creators and advertisers, particularly in emerging markets.
How are companies using GoPro products?
Companies have been using high-tech solutions with GoPro products for years. However, these solutions have also required companies to put extra investment into building them.
GoPro products have been the target of several product developments since they started making high-precision cameras commercially available in early 2014, including a 360-degree camera, a GoPro app and the first affordable GoPro Hero4 Black. Since the products have entered the market, they’ve been often viewed in the media as a competitor with the likes of Apple’s iPhone.
GoPro has been the most popular camera offered with the GoPro Hero3 Black, Hero4 Black, and Hero5 Black.
The GoPro HERO5 Black is the most popular GoPro device.
Companies have also been looking at creating specialized GoPro solutions that address specific use cases or needs. GoPro has been a market leader in waterproof cameras for several years. This has provided a key advantage in a number of markets, including sport shooting, and the devices are a good fit for outdoor enthusiasts.
There are now more than 1,000 camera solutions that can be built around the GoPro hardware ecosystem, including a range of accessories. Many of these specialized designs have also been developed for other use cases that can also benefit from waterproof gear, such as sports shooters.
Can GoPro make money?
GoPro revenue remains strong, but not without potential pitfalls.
According to the 2014 Global Digital Media Index and the 2015 Media Technology Report of the World Economic Forum, global sales of 3D visual content are projected to reach $538 billion in 2020, compared to sales of $1.9 billion in today’s overall digital media market.
The biggest challenge for digital media companies is how to ensure their businesses are positioned for growth on the internet and in offline and mobile environments.
There is an increased perception among business leaders that 3D content is the “next big thing” for businesses. Digital content is the “new normal” and will lead to even greater revenue growth
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