While the price, and therefore the price per minute, has not changed for most of the past few years, the amount paid per 30 seconds has dropped from around $4 to $2.50. This price decline was the result of a shift in the cost of streaming from high-priced, premium content to “free for everybody”, and therefore lower price-per-second videos and shorter video length. In general, this trend has been seen across entertainment products and services such as streaming music, movies/shows, or social media content. We do not think any of these products should be exempt from the rising subscription fees. In fact, we recommend that all of the aforementioned products and services remain free for everybody, including premium content, including videos. Here’s why…
For starters, we all use streaming products and services like YouTube and Amazon Prime Video as our primary source for accessing content, including the highest quality video available. There is certainly a lot of content out there, but as a consumer you want to be able to be able to access that content for free.
Furthermore, the value of a premium content is tied to its time (in this case 30 seconds). Therefore, the faster you can access a premium content, the more you will be likely to watch, and therefore the longer it will take you to complete your videos. On a whole, the faster you can stream videos and the lower the price per second, the more time you will be able to spend on your videos.
Finally, and most importantly, video is a growing niche. Over the next few years, the average viewer is expected to watch about 7 to 10 minutes of content per week, and that is expected to roughly double to 11 to 15 minutes by 2020 – when the average viewer will watch at a rate of about 15 minutes per week. We believe that the rapid growth of video-based entertainment will continue to be driven by the growing popularity of free and free-to-air video, as well as the demand for high-quality content.
You will also see a change to the pricing structure within the streaming video niche. While the pricing of premium content remains unchanged from the past, the value is expected to be significantly lower than it was before – which should allow some companies to survive on a more modest revenue base.
How do I get started?
There are several key steps you need to take to get started streaming for your business, starting with the streaming video plan you need.
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